In a constantly changing online world, understanding the fundamentals of channels and algorithms is crucial for maximising your digital presence. Despite their significance, many people are still in the dark about how these elements work, leading to missed opportunities and suboptimal engagement.
Let's look into the basics of algorithms and channels to demystify these critical components of the internet.
At its core, an algorithm is a set of rules designed to solve problems and make decisions. Think of it as a game with specific rules that need to be followed. Just like in any game, understanding the rules gives you a better chance of winning. Algorithms are the behind-the-scenes players on every digital channel, from search engines like Google and Bing to social media platforms like Facebook and Instagram.
The one commonality across all these algorithms is their love for great content. But what exactly is content? It involves words, pictures, and videos – the primary mediums through which information and stories are shared online.
The preference for content type varies across channels. For example, search engines like Google and Bing prioritise words.
They value accessibility and authority, meaning your website should be rich in relevant, high-quality text content and easily navigable for all users. On the other hand, social media platforms like Facebook, Instagram, and TikTok are increasingly favouring video content.
The reason is simple: videos are more engaging and can keep users scrolling for longer periods.
The digital channels are constantly scoring your content, assessing its quality and relevance. This scoring determines how often and to whom your content is shown. For websites, search engines evaluate factors like keyword relevance, site structure, and backlinks to gauge authority and accessibility.
For social media, the focus is on engagement metrics such as likes, shares, comments, and especially time spent watching videos.
Did you know that the average person scrolls the height of the Eiffel Tower every day?
That's because the people of this world are being enticed by content that is being created by you and me! It's mind-blowing to think about the sheer volume of content consumed daily and how it shapes our online experiences.
Understanding these fundamentals of the internet – the rules of the algorithms and the preferences of different channels – is key to creating effective digital strategies. By tailoring your content to meet the specific demands of each channel, you can improve your online visibility and drive better engagement with your audience.
At Digital Edge, we are experts at understanding what makes great content and how to leverage algorithms to work in your favour. Our knowledge of the digital landscape allows us to come up with strategies that maximise visibility and engagement for you and your clients.
Whether it's optimising your website for search engines or creating great video content for social media, we know how to make the algorithms work for you.
Get in touch with us for a conversation about how we can help drive your business forward in the digital world.
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