DIRECTORS
3.0 - MEET THE TEAM
MARKETING
Collaborating to create a clearly defined and goal-driven marketing strategy.
DEVELOPERS
DESIGNERS
ADMINS
SOCIAL
DURH
We started as Pixel Media, situated in County Durham and Infuze Group, in Gloucestershire. After connecting in 2020, both companies directors realised we had shared values and vision of wanting to collaborate and share outstanding value. We are a complete business solution for online and software.
We joined forces and merged in October of 2021. But that’s the presence, let’s talk about the past.
3.0 - MEET THE DIRECTORS
DURHAM
Ian Proctor & Graham Marsh
DURSLEY
Joanna & Scott Purslowe
2.0 - WHO WE ARE
2.2
2.1 - OUTSTANDING VALUE
2.2 - CREATIVITY
2.3 - COLLABORATION
2.1 - OUTSTANDING VALUE
2.2 - CREATIVITY
2.3 - COLLABORATION
2.3
2.1
2.1 - OUTSTANDING VALUE
Digital Edge understands business needs, we discover your issues and create valuable solutions, assuring you keep striving and thriving.
2.2 - CREATIVITY
Our team offers unique ideas, skilled designers and marketing guidance because we understand the importance of being distinctive to the right audience.
2.3 - COLLABORATION
It all starts with a conversation. Digital Edge provides guidance throughout, working together towards the common goal of your success.
MARKETING
Collaborating to create a clearly defined and goal-driven marketing strategy.
DURH
We started as Pixel Media, situated in County Durham and Infuze Group, in Gloucestershire. After connecting in 2020, both companies directors realised we had shared values and vision of wanting to collaborate and share outstanding value. We are a complete business solution for online and software.
We joined forces and merged in October of 2021. But that’s the presence, let’s talk about the past.
3.0 - MEET THE DIRECTORS
DURHAM
Ian Proctor & Graham Marsh
DURSLEY
Joanna & Scott Purslowe
WIX PROFESSIONALS
We are Wix professionals and the largest Wix agency in Europe and aim to be the largest Wix agency in the world. We started working with Wix in 2015 as Wix was in its infancy stages. We developed and learned with Wix through all their iterations of the platform.
Digital Edge provides all your online solutions in and around the Wix platform with specialists in each area. Our design team creates professional Wix websites for all sizes of companies. We have supported all types of business with websites and can solve big problems as those businesses grow.
WHO?
WHERE?
THE BASICS OF MARKETING.
It may not be as simple as three questions but starting with the fundamentals gives us a strong base to start from.
Without a clearly defined marketing strategy plan, you may be missing your target audience completely. Which is where can help.
Digital Edge work on a consultancy basis. Taking the time to sit and discuss with your business, we will establish what your message is, who your audience are, where we can find them.
WHAT?
WHAT WE OFFER TO BRING YOUR STRATEGY INTO FRUITION.
PPC - PAY PER CLICK
(Google/Bing/Yahoo)
The quick win, a great short-term strategy. Get found by the right audience on the right search terms.
PPC involves understanding the products/services your company offers, comprehensive keyword research and assign match types... meaning depending on the customer's search, you will be smack-bang at the top.
You only pay for the clicks. This is a brilliant short-term solution for engagements, however not a great option for longevity. This is where SEO comes in.
SEO
(Google)
Long-term, data-driven growth. Investing in your website for organic expansion.
SEO is improving the quality and quantity of your website through multiple routes to improve your Google ranking. Is the content on your website appealing directly to your target audience? Are your keywords found throughout your website? These are just two factors that affect the ranking of your website.
Align the goals of your website with the goals of search engines with SEO.
SOCIAL ADS
(Facebook/Instagram/LinkedIn)
Nowadays, social media has us in a tight hold. With 1.62 billion users checking Facebook every day, social media has a huge influence on the current climate.
Paid social media advertising allows you to pinpoint your exact customers through extensive targeting options. Our social media team will create specific audience personas and optimised content to push your message to the right audience.
Depending on your business, this may be a multi-channel campaign, but we can assess that when we meet for coffee!
SOCIAL MEDIA CONTENT CREATORS
So, your company has a Facebook page, or LinkedIn, or Instagram... what is it doing?
Without activity and engagements, your social media won’t be making your audiences eyes light up. Digital Edge’s social media content creators will create nurturing and engaging social media content to grow your organic following. No advertising, simply cultivating an engaged social community through research and management.
Let’s grow and sustain your tribe.
BLOG CREATORS
It’s been said before and we will say it again... content is king.
Content rules for multiple reasons. It allows you to inject your personal voice, Google loves new content, it generates awareness for your projects/services and a whole tonne of other reasons.
EMAIL MARKETING CAMPAIGNS
Your database is your most valuable marketing material.
Speak to your customers directly with email marketing campaigns.
Wix's backend system allows for simple navigation, yet robust results. Bespoke email marketing campaigns from Digital Edge can explain company updates, product launches, events and much more to your audience.
WEB CONTENT
Your website content needs purpose.
Key-word rich and concise content is what your website deserves.
Not only is this brilliant for your readers as they are quickly informed of your products/ services, but it is also great for SEO. Our team of content writers are ready to learn more about your business and get your website singing.
WHERE DO WE START?
We will sit, virtually or maybe with a coffee. No matter your business size, our marketing team will consult with you. Talking products, services, USPs, audiences, business systems... we place ourselves into your business. We will understand your business, inside and out.
UNDERSTANDING.
PLANNING.
Together, Digital Edge will review our findings and create a strategy plan, goal-driven and optimised. Knowing what your message is, who your audience are and where we can find them allows to define the best platforms for your content.
Once we have created your strategy plan, we will consult again. Reviewing your plan together, we will discuss opinions and ideas... you hold the power.
ACTION.
Digital Edge will implement your marketing strategy across your designated platforms.
MONITORING.
Closely analysing the progress of your marketing strategy across each platform, we will provide you with development reports. Marketing is unpredictable, the truth is that our defined plan it might not work... this doesn’t mean failure. We sit down again, analyse our data and rethink based on the current data.
ADAPTING.
A high-impact marketing strategy will bring high ROI’s, with a bountiful of new leads. This comes from adapting to your company and the current climate. We have our hands on fantastic reporting software, allowing us to understand where changes need to be made.
We know the power of content. Optimised and high-impacted content.
I mean, you’ve read to here, right?
